The term "CRM" is widely used in the business world, yet its practical implications are often misunderstood. In this article, we offer a clear and accessible definition of CRM, while highlighting its real impact on your business performance. What Is a CRM? CRM stands for Customer Relationship Management. It is a platform that centralizes all your customer information in one place: contact details, purchase history, synced emails, calendar events, sales opportunities, and supp